Victoria McKenzie
I hope you're having a lovely day!
MT BULLER
TIMELINE
2025, ongoing
ROLE
UX/UI Designer
KEY SKILLS
Interaction Design, UX Analysis, User Research, Visual Systems
My Role
UX/UI Design within Mt Buller is focussed on representing the customer experience and advising on guest experience through various different digital means. This includes working cross-functionally with external developers and Product Managers, other departments, and external stakeholders/mountain operators to manage the website and app. My role is to champion the user experience to stakeholders at every step, designing intuitive flows to make booking a trip to Mt Buller as easy and enjoyable as possible.
What's On 1→N Redesign
This is a shipped product I led through its entirety. The What's On page was not meeting business needs, so I led an end-to-end design process to define requirements, ideate improvements, create a functional prototype, vibe-code and deploy it.
After collating feedback and requirements from users, staff members and senior management, the goals of What's On were:
1.
Support In-Resort Guests
Visitors should use What's On when they are in the ski resort, and want ideas for things to do immediately.
2.
Incentivise Operators
What's On should reward good deals from operators, and create value to all stakeholders, encouraging participation.
3.
Highlight the "everyday"
Things that occur everyday but are hidden need to be more visible. People need to know things are always happening.
This re-design addresses the core three goals of What's On. The old design - a long page of text, did not filter by date.
The new design has a Daily Schedule accordion to show what is on Today and in the next week.
The Pick of the Week is a value add for mountain stakeholders - as they can compete to be the pick of the week and be championed on the website, and through other comms.
The Offers section shows ongoing value and everyday offerings to bring visibility to particular businesses as required.
The new design is also easier to manage for Mt Buller staff, with the ability to schedule listings to show at certain times, consistent text styling and a pre-formatted template for all relevant information.
This design was created through a complete design thinking process, conducting design thinking workshops in collaboration with other teams such as Call Centre staff, PR & Comms, Sales and IT. Rough ideation was refined into a functional Figma prototype, which I then personally developed and deployed using HubL/HTML/CSS/JS, created templates and modules via vibe coding.
The new What's On is now live - view the Winter version here, or the Summer version here.
Season Membership 2026 Campaign
I led the digital user experience of the campaign for the company's biggest product, the Season Membership 2026. I redesigned a unique visual identity, and upskilled the Marketing team to use Figma for all campaigns.
A key task was to leverage UX/UI to guide users from the Mt Buller landing page, to the Season Membership page - effectively communicate product information, and then push to checkout. I did this through custom visuals components, popup modals and other key CTAs.
During the campaign period, the Season Membership page became the most popular page for users to visit from the home page, with over 23% click through rate to the next step in the e-commerce funnel.
User Research, Survey Analysis and UX Reporting
I created and presented a 10-year roadmap as well as a current-state UX and Usability report for Mt Buller's Digital Ecosystem, based on over 2000+ responses from our post-departure survey, MS Clarity, GA4, SEO/GEO performance, heuristic evaluation and in-person interviews.
In-Resort Designs
During winter months, my role in UI design occasionally stretched to in-person touchpoints such as designing the interfaces for the Rental and Retail pricing, Village square advertisements and leaderboard. Some of these tasks required HTML/CSS development for dynamic designs, pulling data from either RSS or API feeds.
Reflections
There has been an enormous amount of fun, customer-facing work I have had the privilege of leading this year at Mt Buller. Mt Buller is dedicating itself and its team to improving the customer experience, and it is an honour to have been able to outline the digital direction to work towards as a company and lead the UX efforts within the team.
I care deeply about my work and am passionate about making a positive impact through my designs. I've thoroughly enjoyed prioritising the guest and creating simpler, more intuitive digital experiences.
For more of my work, feel free to reach out and I'm happy to take you through what I've been working on.
